Grand Designs Live Show at NEC, Birmingham

Homebase was sponsoring the Interiors section of Grand Designs Live, one of the UK’s biggest homes and interiors show.

Brief:

To create an outstanding platform for Homebase to showcase its products and expertise at this industry leading exhibition

Solution:

In partnership with our production arm, FullCircle, we brought Homebase’s new Autumn/Winter ranges to life at the show, creating a unique stand showcasing both products and offering practical advice.

Visitors were invited to walk around each room setup and explore the range of products as they got a bit of inspiration for their own interior projects. Three key trends were displayed, encouraging visitors to create distinctive new looks in their own homes, or accessorise and personalise their current design scheme. Room setups included a library themed lounge, a serene and tranquil bedroom and a garden and floral inspired dining room.

The stand also included a design centre, where visitors could speak to Homebase’s interior experts for help and advice for their next project, selecting paint, wallpaper and tiles, seeing how the Dulux Mix Lab works and also getting a chance to meet the famous Dulux dog.

Guests also got some expert advice at the Interiors Theatre, where presentations were given by industry leaders on a huge range of topics, from DIY skills and award-winning British homes to how to create impressive lighting schemes for the home.