Create an interactive event, broadcasting live across multiple social media channels.
An interactive event for Argos Live brought together music, technology and real time social media. This was the UK’s first ever Google+ hangout, all broadcast live from the YouTube masthead at the company’s digital store on London’s Old Street.
Huge crowds gathered to see the event, which included exclusive performances from UK stars. Hosted by presenter Georgia LA, the Hangout was watched by both the digital store’s live audience and online viewers, with our partner Fullcircle taking care of the complex production required.
Guests and viewers were invited to share their thoughts on emerging British talent and new technologies impacting the music scene. It was hosted by a panel of music industry experts including Luke O’Connor – SB.TV Label Manager, Dave Gaydon – Head of Music at the Roundhouse Camden, Drew Lam – label relations at Spotify and George Barnett.
Entertainment included a live performance from singer Katy B, as well as a performance from George Barnett, a regular on online youth broadcast platform SB.TV, who has over 300+ million YouTube views.