Brief:
To celebrate Exient’s new game, Angry Birds Transformers.
Solution:
A retro gaming,Transformers inspired event, where guests are transported back to 1984 (the year of the original Transformers).
A rock n’ roll venue in Exient’s hometown, Leamington Spa was selected to host this incredible evening. 10 foot dancing pyrotechnic robots and actors in 80’s soft rock mullets welcomed guests on arrival with plenty more surprises inside.
To give guests the 80’s look, fancy dress was provided in the form of wigs, Angry Birds masks and bright accessories.
A secret room unveiled more surprises including mannequins with rock hair, a live graffiti artist creating a bespoke Angry Birds Transformers piece and a coloured caravan stuffed full of branded soft toys and vintage transformers.
Entertainment was provided by a live band, Iron Tyger, who agreed to change their name to the Autobots for the evening. The Autobots delivered two sets of pure 1980’s rock n’ roll to a delighted crowd and then screened 1984 rockumentary Spinal Tap in the golden caravan, followed by a screening of Michael Jackson’s Thriller at midnight.
