To make this year’s dinner more impressive than the last. To devise a campaign which will entice and excite guests from the outset – from invite to execution and post-production.
Using Alstom’s slogan, ‘Shaping the Future’ to showcase the company’s blueprint, history and plans for the future.
The event began with guests looking into what the future might hold. Ideas for sustainable energy sources and transport were showcased by emerging talent from Alstom’s graduates, whose models showed guests what their ideas might mean for the industry.
The room decor included a bespoke moving set, with trains, wind turbines and power stations prominent throughout. Blueprints were a source of inspiration, with blueprint designs on the invitations, tablecloths, menus and table numbers