How to Do… Vintage Americana Theming

We’re taking inspiration from dreams of a more affluent era with one of our top theming picks for 2014 – Vintage Americana.

This classic theme is set to take the corporate events scene by storm over the coming months, following its recent takeover of the world’s catwalks when designers such as Marc Jacobs, Jil Sander, Prada and Rochas took note of the era’s pastel checks, tablecloth ginghams and prim and preppy air.

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When setting the scene for Vintage American  a style consider the staging of hit West End musical Jersey Boys, and the rock n’ roll hangouts of its famous group The Four Seasons. Think glossy leathers juxtaposed with bright bursts of colour for classic retro glamour.

Take note of attention to detail, adding design features which nod to times gone by. You could fill the space with fun props such as soda fountains, turn old vinyl records into up-cycled tables, or even serve nifty fifties food like the good old chiffon cake and root beer float.

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If you think your guests might be after something stronger then speakeasy-style cocktails are the only way to go – no Vintage Americana celebration would be complete without the Moscow Mule, Sidecar and Mint Julep.

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This theme comes complete w  ith its own soundtrack, so make sure you include all the old favourites when considering your party playlist. Don’t forget the classic blues-rock of Jimi Hendrix, ‘the King’ Elvis Presley and Lynyrd Skynyrd, or if it’s a more relaxed occasion you’re planning opt for the soulful sounds of Motown artists like Diana Ross and The Supremes, Marvin Gaye and Stevie Wonder.

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Mask specialises in bespoke events like no other. Our creative team thrives on delivering bold, innovative responses to client briefs.
Contact us to find out more.