Consumer and Brand Events in London

Our brand and consumer team has been handpicked from a wide variety of backgrounds, giving us extensive expertise in a range of fields. Our team is driven by a culture of continuous improvement. We work energetically to curate, invent and deliver polished brand stories for consumer events across the country.


WHAT WE DO

We bring brands to life. We help you create a brand world that your guests can step into, immersing your attendees in the spirit of your company. We have worked with a myriad of big names, including fashion brands, high-street retailers, gaming companies, cosmetic companies and exhibitions. We help transform a brand’s image from your average corporate company to an exciting brand, with soul.

Whether you’re planning consumer events such as launch parties and exhibitions, or press-focussed events to secure that all-important coverage, our energetic and inspired staff can work with you to really bring your event to life. We’ve curated home shows, celebrations and digital events - take a look at our Google+ Hangout with Katy B.

consumer events

A caffeine high at American Eagle Outfitters

We were excited to get a chance to raise pulses (literally) when American Eagle Outfitters approached Mask looking to sculpt a brand awareness event for their hot new range of denim.

Londoners got their caffeine fixes from a bespoke coffee van which toured the city with our team. It came complete with luxurious American Eagle Outfitters branded coffee and materials.In the first week we targeted the press, giving lucky journos free jeans, important contacts and plenty of coffee to keep them their performance as high as their denims. We had a steamy menu to chose from, including Jeanilla latte, Americano Eagle and Cappu-jeano.

Next, Mask hit up major shopping centres in a stylish American Eagle Outfitters coffee LandRover to hand out scratch cards, discounts and free gifts with purchases, all the while showcasing the brand.

ARGOS LIVE CONSUMER EVENT

Interactive event, Argos Live brought together music, technology and real time social media. This was the UK’s first ever Google+ hangout, all broadcast live from the YouTube masthead at the company’s digital store on London’s Old Street.

Huge crowds gathered to see the event, which included exclusive performances from UK stars. Hosted by presenter Georgia LA, the Hangout was watched by both the digital store’s live audience and online viewers, with our partner Fullcircle taking care of the complex production required.

Guests and viewers were invited to share their thoughts on emerging British talent and new technologies impacting the music scene. It was hosted by a panel of music industry experts including Luke O’Connor – SB.TV Label Manager, Dave Gaydon – Head of Music at the Roundhouse Camden, Drew Lam – label relations at Spotify and George Barnett.

consumer event

GUESS CONSUMER EVENT AT TOBACCO DOCK

Our consumer and brnading team were asked to bring the brand world of GUESS to life for a retailer training event. The event was held as a showcase, to launch AW14 watches and jewellery. The brand’s young, fun essence was visually created through the All-American spirit of Nashville.

Guests were welcomed into a cowboy-themed space, where they took part in a day of training sessions and workshops as they got to know products from the new collection. Brand ambassadors showed guests around, allowing them to experience the world of GUESS and enjoy the ideas behind the new collection. Read the full story here.

consumer product events london

If you’re fresh out of ideas or know exactly what you want (but don’t know where to find it), we are here to help. Our talented and imaginative team are the yeast to the dough of the uninspired: we can help you brainstorm and work out exactly what your brand needs to polish its reputation. Our events experts also have meticulous eyes for detail, if you have a specific brief to work through.

We have a whole host of events contacts, from entertainers, chefs and auctioneers to wine specialists and production experts. At Mask we are proud have long standing partnerships with some of the most glamorous and unique venues in town. So get in touch and let’s talk about how we can make sure your next event’s a knock-out.

HOMEBASE CONSUMER EVENT AT GRAND DESIGNS LIVE

Homebase was sponsoring the Interiors section of Grand Designs Live, one of the UK’s biggest homes and interiors show, and asked us to create an outstanding platform for Homebase to showcase its products and expertise at this industry-leading exhibition.

In partnership with our production arm, Fullcircle, we brought Homebase’s new Autumn/Winter ranges to life at the show, creating a unique stand showcasing both products and offering practical advice. See more here.

consumer events in London

PRODUCT LAUNCHES

If you’re looking to set the scene for the launch of a new product, you’ll want to immerse your guests in the spirit of the brand’s new direction. We will work with you to create an event that puts your new product at the forefront, making it the true star of the show.

No matter what your product, our team will carefully source the ideal location for your launch. From then, we’ll work on ideas for the look of your event, covering everything from theming and décor to production and entertainment.

As the finer details are tuned, our bespoke event managers will be on hand throughout the planning process, taking all the hassle out of managing your launch event. Hosting your next corporate product launch couldn’t be easier – just get in touch to find out how we can help you.

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