Homebase

Homebase build high-street shops in a blank canvas space to beautifully show off their collections to the press

Brief:

To showcase Homebase’s new A/W range in an innovative way

 

Solution:

Remembering Homebase’s core purpose: ‘Helping everyone live in a home they love’ and the brand’s key trends we created Homebase Street, a street of shops presenting the brand’s products in a variety of inspiring settings. The end result saw a range of different rooms created, from a florist, a bar and a boutique country inn to a hardware store and Christmas shop. Experiential elements were also added, to ensure all guests engaged with the new products.

Catering was provided by OXO2’s in-house team, with guests enjoying a selection of delicious seasonal dishes as they moved through the venue and picked out key pieces from each collection.

“The show was a resounding success. Internally and externally it has moved us on hugely …Great job by Mask!”

Head of Communications - Home Retail Group