To create a retailer training event for GUESS, in order to showcase the brands AW14 watches and jewellery
In conjunction with Sequel UK (GUESS Watches & Jewellery), we created a brand world exclusively for GUESS at Tobacco Dock. The theme focused on the brand’s AW14 collection – ‘Welcome to Nashville’.
The latest fashion campaign sees GUESS go back to its roots, with nods to the sweet, authentic American soul of Nashville, the inspiration for this one day event.
Guests were welcomed into a cowboy-themed space, where they took part in a day of training sessions and workshops as they got to know products from the new collection. Brand ambassadors showed guests around, allowing them to experience the world of GUESS and enjoy the ideas behind the new collection.
Training sessions were designed to be as interactive as possible – blue sky thinking was the name of the game! We incorporated TV screens, plenty of props and interesting design features to help guests immerse themselves in the spirit of Nashville. And of course every moment was captured thanks to the addition of our selfie pod.