Argos Christmas in July Press Launch

"‘T’was the Night Before Christmas" in July for Argos

Brief:

To create the annual Christmas in July event to showcase its winter product range to press guests

Solution:

A showcase based on inspiration from the Christmas poem “‘Twas the Night Before Christmas” to create Christmas in July for Argos’s press guests.

With bespoke theming and plenty of festive cheer, 12 rooms of a traditional Georgian townhouse were transformed into a Christmas journey, with guests invited to travel through time as they followed a family’s festive celebrations. The journey began with the family buying gifts; the excitement built as guests travelled through the rooms nearing Christmas Eve and Christmas Day.

The one-day event was attended by a range of press guests, from consumer and business to toys and beauty. Guests also got a glimpse of the toys set to cause a stir at Christmas, with Argos announcing its Top 10 Toys for Christmas 2014.

The individually themed rooms gave press a chance to get to know Argos’s top products for the coming winter season, with intricate theming and wintry details ensuring everyone got into the Christmas spirit – in July!